Beer In A bag?

If you've ever used a river or lake to chill your beers (which you for sure have) while camping or backpacking, you know how heavy a six pack of Coors Light can be. A few companies make plastic camping flasks to put your whiskey in, but we all know that a cold beer after a hike is way better than a pull of warm Old Grand-Dad. The Beverage Pouch Company has found a solution to this weight dilemma by creating Beer In A Bag, which will make it easier for you to bring your favorite micro-brewery beers into the backcountry. Sounds like a cool idea, but I already know there is no chance I will ever use one of these. Nice try though!