John Martin of Vice recently interviewed Burt Avedon (Richard's cousin) about Willis & Geiger, the expedition gear brand started by Ben Willis at the beginning of the 20th century. Along with Abercrombie & Fitch and Filson, Willis & Geiger was one of the first outdoor-clothing companies and outfitted some of the era's most famous explorers: Teddy Roosevelt, Ernest Hemingway, Charles Lindbergh, Amelia Earhart, Roald Amundsen, Admiral Richard E. Byrd, Sir Edmund Hillary, and Tenzing Norgay.Mr. Avedon revived the company two years after it went out of business in 1977 and helmed it until it was liquidated in 1999. Read the whole interview here:
Burt Avedon: Let me just ask you a question: Having done some research on your publication, your audience is the antithesis of our company and our lives. Because it’s young, 18 to 35, as they say, and countercultural—are we anathema, or are we the contrast vehicle?Neither. I think that young people right now are very interested in anything related to American heritage, especially in regard to fashion.We haven’t found that to be the case. We find that the youth are not at all interested in things that have long histories and heritage and integrity and all that. They are interested in reading predominately what’s new and what’s contemporary.There is a lot of that with the pace of media right now, where people are always looking to see who’s putting out the newest sneakers, but there are a few brands whose authenticity is paramount.Yeah, but unfortunately good brands of heritage are a reflection of their original management; when they become professionally managed, they lose the spark that brought them to where they are today. I found that to be classic in the industry. Whenever they go into second- and third-generation management, they lose themselves. They no longer have the passion that was originally part of their DNA.

If you're not yet hip to
If you live in the Portland, OR area - and I know that some of you do - you should be happy to know that
As March approaches and road trips are being planned, it's probably a good time to start thinking about investing in a 





I'm sure most of your are hip to Patagonia's new
Obama has tapped Sally Jewell, CEO and President of REI, to take over the Department of the Interior from the outgoing Ken Salazar. (The DOI oversees much of America’s public lands through the Bureau of Land Management, National Park Service, and other agencies.) Jewell, who is 57 years young, has grown the company's sales from $900 million to $2 billion since taking over the stewardship of REI in 2005. More info over at 

Alpinist, one of the best pubs around, features a never before seen photo of Clint Eastwood in
After a few days out in the woods, it's inevitable that the "What are we going to eat when we get back to civilization?" conversation is going to make its way to the campfire. 

Cold Splinters will be in Boston tomorrow for a fine party with the good folks from
As you may or may not know, Cold Splinters went out west before Christmas to do a little camping in the desert. The first leg of the tour included stops in Tucson,



