The Filson booth at OR sure was handsome, especially when juxtaposed with the dreadlocked teenagers walking across tightropes a hundred feet away. (I’m not knocking dreadlocks or walking across a nylon chord. Both are extremely difficult achievements.) The Seattle-based Filson has collaborated with San Francisco-based Levi’s and made some co-branded workwear together. Check it out here.
Even more exciting is that they’ve tapped VBS (who also brought you Heimo) to make a series of videos to help promote the collaboration. Lucky for us. The first installment is a two-parter called “Oregon Fire Lines” that chronicles the daily work of the wildland firefighters who work for Grayback Forestry in Southern Oregon. Go watch it and be thankful/depressed that you work at a computer.