Roy Sullivan + Tetra Pak

Roy Cleveland Sullivan was a U.S. park ranger in Shenandoah National Park, that, between 1942 and 1977, was hit by lightning on seven different occasions. He is recognized by Guinness World Records as the person being struck by lightning more recorded times than any other human being. Tetra Pak has a new commercial that’s an homage of sorts to Roy that’s well worth watching. Head on over to 10Engines and have at it.

Unfortunately, Sullivan was finally killed in 1983 from a self-inflicted gunshot wound to the stomach.


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2 Responses to Roy Sullivan + Tetra Pak

  1. MEGAN March 25, 2010 at 12:59 pm #

    Sullivan was described as a brawny man with a broad, rugged face, who resembled the actor Gene Hackman. He was avoided by people later in life because of their fear of being hit by lightning, and this saddened him.

  2. MJ March 29, 2010 at 1:55 am #

    This is funny. I actually worked on this. It was shot in South Africa and when researching the job Coldsplinters was the only resource we consulted. Most, if not all of the references are from your site.

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