Aether Apparel
6 Oct
While highly functional, outdoor apparel is not always the most stylish stuff in the world. If you’re living in a town in Colorado where everyone wears to work what they’ll be going hiking or kayaking in later that day, then a Patagonia fleece and a pair of Chacos works just fine. For better or worse, that’s not where most of us live, so finding a functional, good looking coat isn’t always easy.
Started by two filmmakers in Los Angeles, Aether is trying to bridge that gap so we don’t have to look like “teenagers on the ski slopes” anymore. When I was a teenager on the great hills of Wilmot in Wisconsin, people were wearing Starter jackets and jeans to ski, so I suppose that’s a good look to avoid. Aether’s line of clothing is a little on the expensive side, but if it’s as functional as they say it is, then there’s going to be a lot of people who’ll want this stuff. As you can see in the Barrier Eclipse jacket pictured above, they make a handsome coat.
What else do y’all wear that’s stylish and functional for camping? Fjallraven’s clothes always catch my eyes.
nothing beats well worn blunnies!!!!!
http://www.blundstone.com/
The rest of the Aether collection is much too metro/sleek for my taste, but I’m digging the Fjallraven line. Is it available anywhere in the States?
This stuff looks pretty great. If it’s functional, then it beats wearing REI stuff around. It’s not really more expensive than Marmot stuff.
I’m rather fond of stuff from Nau, they have a similar price to Patagonia stuff, but with more stylish designs.
http://www.nau.com